In 2023, Arlo created a new website for Evolution Body Piercing. When designing the new site, Arlo needed to create new graphics and assets. The primary goal of this redesign was to create a more comprehensive explanation of the studio’s pricing, ID requirements, aftercare guides, and jewelry information. To meet this goal, Arlo created diagrams, charts, and animations to more clearly share complex information. 

Before initiating this project, Arlo dedicated considerable time to working with clients to identify information gaps and barriers to accessing information. This experience revealed that clients had the most questions regarding jewelry, costs, and ID requirements.

By collaborating with clients to pinpoint their obstacles in obtaining information, Arlo discovered that numerous inquiries about costs originated from their difficulty in identifying appropriate names and jewelry for piercings.

To address these issues, he created animations, charts, and diagrams. For piercing placements and jewelry, he developed anatomy charts displaying different piercings, corresponding jewelry options, and associated costs. These charts were further expanded on by supplementary pages about jewelry. The new jewelry page included information about jewelry materials and how different styles functioned. To most clearly explain the mechanics of the jewelry, Arlo created animated .gifs of the most common jewelry styles.